Immersive
experience
Immersive
experience
Introduction
Created an immersive, showroom-like platform where users can explore, read reviews, and compare models, all in one place to make informed decisions.
Created an immersive, showroom-like platform where users can explore, read reviews, and compare models, all in one place to make informed decisions.
+20
My Role
Led end to end product design, with a strong focus on user research, stakeholder interviews, and usability testing to align design with user and business goals.
Challenges
Problem solving through design
1
Text-heavy platforms made research tedious and time-consuming & information felt overwhelming
2
Users relied on multiple platforms like YouTube for authentic reviews and real experiences.
3
Lack of trusted, consolidated insights made it harder for users to make informed choices.
Tata Harrier
4.7
21-24kmpl
Safety
Seater
Mileage
6,7
TOP VARIANT
From Research to Strategy
We began with a benchmarking exercise to understand how leading platforms manage large volumes of information and user intent.
We studied apps that excel in comparisons, video-first content, real user reviews, and eCommerce-style listings to identify patterns that make decision-making easier for users. This helped us shape a solution that balances trust, engagement, and usability for car buyers
Criteria
Video first approach
High Traffic
Product listing
Real user reviews
Trusted information
Comparison
Intent (Buying)
Amazon
2.5 B
Apple
454.3 M
Ola Electric
7.4 M
CarDekho
27.1 M
According to our findings, Amazon & Apple were our benchmark
Visual-First Exploration
Users prefer platforms like YouTube and Instagram because videos offer a more immersive experience. As it feels more insightful than plain information.
Tectonic Blue
Tectonic Blue
Flame Red
Fearless
Purple
Pure
Grey
Calgary White
Showroom like experience
Showroom like experience which makes you feel the essence of each model
body type
price
fuel type
seating capacity
Comparisons made easy
Our comparison feature is designed for clarity and ease of use, showing only key details at a time to avoid overwhelming users with too much information
Nexon Plus
6.27 Lakh
Nexon Smart
7.27 Lakh
Select from the given suggestions
+ Tata Harrier
+ Tata Punch Accomplished S
compare any car
Compare
Cancel
vs
We’ve streamlined the navigation for easy browsing and made car comparisons effortless, ensuring a smooth and user-friendly experience
Tata Harrier
4.7
21-24kmpl
Safety
Seater
Mileage
6,7
TOP VARIANT
Nexon Plus
6.27 Lakh
Nexon Smart
7.27 Lakh
vs
Transmission
Automatic
Fuel
Petrol
Seating Capacity
06
4.6
ARMINDER PUNJAB
Car Expert and influencer
4.7
User-Centric Design
We conducted in-depth user testing to gather valuable feedback, helping us refine the app to better align with user needs and expectations.
Participants
10
Age group
25-30
Goal
1
Evaluate effectiveness by real users as they interact with the app
2
Identify usability issues, gather user feedback & make improvements to enhance overall user experience
Problem
Homepage
Compare widget
Videos/photos
Description
Homepage has too much information, feels overwhelming
Compare widget felt confusing & complicated
Were not visible to the user immediately
Insights
Simplified the layout by prioritizing key content above the fold.
Simplified the interaction flow with step-by-step comparison
Made media elements more prominent by placing them higher in the layout.
Final Designs
watch videos of new features in your favorite cars, which allows you to see car from different angle
Poppins
Regular
Medium
Semibold
BOLD
#0A233F
#E0EFFF
#F4F4F4
#262626
Outcomes
Design-driven impact
10M+
Downloads on the Google Play Store
1M+
Cars transacted
300M+
Users globally
View on desktop
View on desktop