Introduction
Orbit is a car management app centralizing EMI payments, service schedules, challans, and insurance. We've crafted an smart interface that makes car ownership effortless.
Orbit is a car management app centralizing EMI payments, service schedules, challans, and insurance. We've crafted an smart interface that makes car ownership effortless.
YOUR GLOVEBOX
Digital RC
Uploaded
Insurance
Add document
Driving Licence
Add document
PUCC
Add document
Invoice
Add document
Warranty
Add document
Easily access all your official documents from your glovebox
Link Digilocker
My Role
Led end to end product design, with a strong focus on user research, stakeholder interviews, and usability testing to align design with user and business goals.
Challenges
Problem solving through design
1
Managing EMIs, challans, insurance, and servicing felt overwhelming.
2
No reminders led to missed deadlines and penalties.
3
Users couldn’t track details or plan car value easily.
QUICK ACTIONS
Needs Attention 🔥
Monthly EMI
Pay
OVERDUE
Due 30 APR 2024
Challans
31 JAN 2023
View
03 PENDING
₹15,000
Car servicing
Schedule
PENDING
Due 31 JAN 2023
Insurance
15 mins ago
Update
EXPIRED
Valid till 31 MAY 2023
Insurance
15 mins ago
Update
EXPIRING
Valid till 31 MAY 2023
FASTag
31 JAN 2023
Recharge
Insufficient
₹230.00
Keep Track ⏱
PUCC
ACTIVE
31 MAY 2023
From Research to Strategy
We set out to understand three dimensions, the users, the business goals, and Orbit’s interdependencies with the broader CARS24 ecosystem
Understanding the Business
We mapped where Orbit can create long-term value for CARS24 by driving retention, strengthening trust, and enabling touchpoints beyond buying and selling.
Understanding the users
We mapped the moments when responsibility shifts to the owner and identified where confusion, and missed actions created stress.
Stakeholder Workshop
Conducted sessions with the client team to understand business priorities, platform goals, and pain points from their perspective.
Hassle-free Management
A user-friendly platform that centralizes vehicle management bringing Challans, documents, insurance, FASTag, EMIs, and updates together. It makes tracking simple and keeps families seamlessly connected
Orbit
Pricing With Predictive AI
An AI-driven tool that delivers accurate car valuations and tailored recommendations, guiding users on when to sell, upgrade, or scrap. By leveraging analytics and market trends, it enables smarter, sustainable decisions.
Get estimate value of the car
Know when is the best time to scrap your car
Inter
Regular
Medium
Semibold
BOLD
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Visual Language
We crafted a galaxy-inspired visual language for Orbit, giving the app a futuristic, cosmic feel. The UX writing echoed this theme with playful phrases like “launching your car into Orbit” and “out-of-the-universe care,” adding creativity and uniqueness to the experience
Alert About Challan, PUC
We built a smart notification system for Challans, PUC, insurance, and service dates removing the stress of deadlines and keeping cars compliant, secure, and road-ready
QUICK ACTIONS
Needs Attention 🔥
Monthly EMI
Pay
OVERDUE
Due 30 APR 2024
Challans
31 JAN 2023
View
03 PENDING
₹15,000
Car servicing
Schedule
PENDING
Due 31 JAN 2023
Insurance
15 mins ago
Update
EXPIRED
Valid till 31 MAY 2023
Insurance
15 mins ago
Update
EXPIRING
Valid till 31 MAY 2023
FASTag
31 JAN 2023
Recharge
Insufficient
₹230.00
Outcomes
Design-driven impact
10M+
Downloads on the Google Play Store
1M+
Cars transacted
300M+
Users globally
View on desktop
View on desktop